We live in one of the most sexually free times of human history. Access to new technologies over the past 40 years, whether it is the contraceptive pill, or dating apps such as Grindr or Tinder, Bumble or Hinge, has opened a new world of possibilities. As the sexual revolution of the 1970s matured, societal norms shifted with it, with increasing acceptance of homosexuality, divorce, pre-marital sex, and alternative relationships such as polyamory and swinging.

But despite this, a research suggests that the number of people aged 10-40 around the world actually having less sex.

A study published in the Archives of Sexual Behavior by Debby Herbenick, a professor at the Indiana University School of Public Health in Bloomington, found that from 2009 and 2018, sexual activity with all forms of partners was shown to decrease among Americans in their teens through 40s. Studies from around the world show similar trends, adding to the growing mountain of evidence.

Why is this happening?

What are the reasons why contemporary people are becoming more and more "sexually cold", combined with the views of BBC future and some observations from the Curiosity Institute, the reasons are rough as follows:

Easy access to pornographic resources

An easy first conclusion to make is that increased access to technology is to blame. Two technologies are usually targeted: online pornography and social media.

With the growth of online pornography, researchers have focused on its addictive potential, with some trying to label ‘internet sex addiction’ as an official psychiatric disorder. Like an addiction, it is argued that porn acts as a replacement for real-life sex, limiting our sexual desire in the bedroom.

Sex is not as good as expected

The Internet allows people to easily access erotic resources. With the awakening of feminist consciousness, more and more women have more initiative in sexual life. According to data from the American pornographic website Pornhub, women spend an average of 14 times longer in each film than men.

Although a moderate amount of pornographic content viewing can help improve people’s sexual desire. However, the beautified sex scenes of pornographic films and televisions can easily make people fail to experience the expected pleasure in real sex life. The unrealistic images in the pornographic content make many men appear “nothing” when they encounter realistic sexual temptations. Fighting spirit”, and then more willing to turn around and immerse yourself in pornographic films, and even use it as a substitute for sex.

Although there are so many different kinds of dating software, it is easier for contemporary people to find sexual partners than ever before. But research has found that millennials have fewer sexual behaviors than previous generations. Social media, pornographic content, and video games are all distracting people. Compared with the costly sex life such as dressing up, looking for dates, finding chat topics, and ordering food and rooms, many people are more obsessed with the thrill of screens.

A survey published in the Eastern Economic Journal shows that there is a strong correlation between Internet usage and low marriage rates, and this correlation is even more significant for men who regularly watch pornography.

In the contemporary era where unmarried people and celibacy are gradually emerging, in the face of technological images, adult audio, ASMR, sex toys, virtual reality that will not fall into love entanglements and do not need to bear emotional responsibility, the connotation, and extension of “sex” gradually lose its originality. According to the definition of textbooks, self-entertainment inertia can even become addictive. It is not so surprising that marriage is elevated into a ritual or even perished in the concept of many contemporary people.

In addition, the proportion of “living alone” and “home” people is constantly increasing. Many people who can easily talk about sex on the Internet, due to the comparison of pornographic videos and topic discussions, tend to be “worried about poor performance in offline sex activities.” The worries of men are even worse. Sexual intercourse with strangers is accompanied by possible diseases and concerns, which also affect the reduction of people’s sexual activity.

Busy to work

Although it sounds reasonable to consider fatigue and stress at work as one of the reasons for the decline in sex life, the truth is not that simple.

A survey published in the Journal of Family Psychology showed that for those housewives and full-time women, their sex life, sexual satisfaction, and sexual desires did not decrease compared with part-time women who worked fewer hours.

It is not the quantity of work that affects the frequency of people’s sex life, but the quality of the work. The anxiety, exhaustion, and frustration caused by a bad job are worse than no job. Negative emotions and stress caused by bad work can also change hormone levels, cause negative effects on the body, and fail to reach the same frequency of emotional height with your partner, leading to doubts about the sexual relationship with your partner.

Excessive sex costs, sexual aversion, low rate of sex addiction, increased LGBTQIA self-awareness, heavy workload, fast-paced life, fixed social circles from 9 to 5, indulging in learning/playing, habitual being alone, the substitution of pleasure. And so on are affecting people’s sexual activities.

For these reasons, people all over the world are trying to solve the problem of people’s declining sex life frequency. In February of this year, a parliamentarian from Sweden put forward a proposal to add one hour a week to the city’s 550 employees to take a break for everyone to go home and have sex.

Try some sex toys

Nowadays, with the spread of unmarriedism and the rise of celibacy, the number of single people is increasing and the use of sextoys is no longer uncommon. In this issue, we would like to introduce you to some sextoys with excellent functionality. Even if you have no experience with sextoys, you can use them with confidence, so please try them.

The first excellent product is ALFA for women, a clitoral suction vibrator that comfortably sucks on the clitoris. Adopting a cute ice cream color for women, it can pinpoint exactly where you want to stimulate!

It is waterproof, washable, and easy to clean. Applying lubricant will make you feel even better. And it can be used not only for suction but also for insertion, recommended for those who want to experience two pleasurable sensations at the same time!

The second product is PYROPE for men, an automatic masturbator with active porn star Momo Sakurazora as the ambassador. The mode can be adjusted freely on the minimalistic LCD screen. While selecting your favorite mode, you can simultaneously check the remaining power and usage time with confidence.

The speed can be adjusted with a single button, and the insertion part thrusts up and down to stimulate the penis, giving you a feeling of an intense blow job. Recommended for those who want to experience a pleasure they have never felt before!

Whatever "sex" means to you, we hope that you will remain endlessly curious and interested in yourself and others.